Aadhar Housing Finance Limited (AHFL) is a leading provider of affordable home loan solutions in India, established in 2010. The company serves a diverse clientele, including self-employed individuals, salaried employees, and customers with monthly incomes ranging from INR 5,000 (USD 76) to INR 50,000 (USD 765) and above. AHFL operates in the housing finance market, focusing on providing loans for plot purchases, construction, and home buying. The business model revolves around offering competitive interest rates and a streamlined, transparent loan application process, which has helped the company build a strong customer base of over 166,758 clients through its 292 branches across India. AHFL generates revenue through interest income on the loans it disburses. The company has received numerous accolades, including the Best Brand award at the Economic Times Best Brands event and the CSR Times Award for its community-centric initiatives. Additionally, AHFL has been recognized for its excellence in HR practices and cyber security initiatives. The company prides itself on being a Great Place to Work, having received this certification for five consecutive years.

Keywords: affordable home loans, self-employed, salaried employees, transparent process, competitive interest rates, India, housing finance, community initiatives, HR excellence, cyber security.