Allay.io, now rebranded as Novo Connection following its acquisition by Novo Benefits, is a technology platform designed to streamline the process of quoting and modeling health plans. The platform primarily serves benefit consultants, providing them with tools to make health plan management more efficient and cost-effective. Operating within the self-funded insurance market, Novo Connection leverages advanced technology to simplify complex tasks, thereby reducing administrative burdens and improving decision-making processes for its clients. The business model revolves around offering a subscription-based service that provides continuous access to its suite of tools and features. Revenue is generated through these subscriptions, as well as through potential add-on services that enhance the core offering. By integrating with Novo Benefits' existing portfolio, Novo Connection aims to provide a seamless experience for benefit consultants, ensuring they have all the necessary resources to optimize health plan management.

Keywords: health plans, benefit consultants, technology platform, self-funded insurance, quoting, modeling, cost-effective, efficiency, subscription-based, Novo Benefits.