Appcues is a startup that specializes in creating personalized in-app experiences for software users. The company operates in the software-as-a-service (SaaS) market, focusing on user onboarding, feature adoption, and customer retention. Appcues serves a wide range of clients, from small startups to large enterprises, who are looking to improve their user engagement and product adoption rates without needing extensive coding knowledge.

The core offering of Appcues is its no-code platform, which allows businesses to build and customize user onboarding flows, surveys, announcements, and checklists. This enables companies to quickly and efficiently guide new users through their software, ensuring they understand and utilize key features. By doing so, Appcues helps its clients increase user activation rates and overall product adoption.

Appcues operates on a subscription-based business model. Clients pay a recurring fee to access the platform, which includes various tools and resources for creating and managing in-app experiences. The company offers different pricing tiers based on the size and needs of the client, allowing for scalability as the client's user base grows.

Revenue is generated through these subscription fees, and the company also provides additional resources such as case studies, best practices, and a curated library of exceptional in-app experiences to help clients maximize their use of the platform. Appcues has received positive reviews on platforms like G2Crowd and Capterra, indicating strong customer satisfaction.

In summary, Appcues is a SaaS company that helps businesses improve user engagement and product adoption through a no-code platform for creating personalized in-app experiences. It serves a diverse range of clients and operates on a subscription-based model, generating revenue through recurring fees.

Keywords: SaaS, user onboarding, feature adoption, customer retention, no-code platform, in-app experiences, subscription model, user engagement, product adoption, personalized experiences.