Avendus is a prominent investment bank and asset management firm operating in the financial services sector. The company serves a diverse range of clients, including high-net-worth individuals, institutional investors, and corporations. Avendus operates primarily in the Indian market but has a significant global presence, particularly in the UK through its acquisition of Ocean Dial, a UK-based asset management company. The business model revolves around providing comprehensive financial services, including investment banking, asset management, and private equity. Avendus makes money through advisory fees, management fees, and performance-based incentives. The firm is known for its expertise in ESG (Environmental, Social, and Governance) investments, having launched the first ESG fund in India. Additionally, Avendus has a strong focus on technology and healthcare sectors, providing specialized investment banking services in these verticals. The company has also been involved in significant deals, such as the acquisition of Satyam by Tech Mahindra, and has grown to become one of the largest investment banks in Asia by deal volume.

Keywords: investment banking, asset management, private equity, ESG investments, high-net-worth individuals, institutional investors, technology, healthcare, advisory fees, performance-based incentives.