Bidhaa Sasa operates in the clean energy and water solutions market, primarily serving rural households in Kenya. The company focuses on providing essential products such as water tanks and electric pressure cookers (EPCs) that help improve the quality of life for its clients. By leveraging the increasing electrification rates and renewable energy sources, Bidhaa Sasa facilitates a transition from traditional biomass fuels to cleaner, more efficient cooking methods. This shift not only enhances indoor air quality but also reduces dependence on deforestation-prone fuels, contributing to significant climate impacts.

Bidhaa Sasa employs a unique business model that includes direct delivery of products to customers' homes and offers flexible payment plans via mobile money. This approach effectively addresses barriers to access and affordability, making it easier for rural women, who constitute 75% of their clientele, to benefit from their products. The company's operational strategy is driven by experienced leadership, ensuring high performance and cross-departmental collaboration.

Keywords: clean energy, water solutions, rural households, Kenya, electric pressure cookers, renewable energy, biomass fuels, direct delivery, flexible payment plans, mobile money.