Birdy Grey is a direct-to-consumer bridal startup focused on revolutionizing the way women shop for bridesmaid dresses. Operating primarily in the bridal market, Birdy Grey serves brides and their bridal parties by offering a wide range of chic, affordable bridesmaid dresses starting at just $99. The company’s business model is centered around e-commerce, allowing customers to shop online and receive their dresses within 5-10 business days, with an additional 48 hours for processing. Birdy Grey generates revenue through the sale of its dresses and accessories, including jewelry and shoes, which are designed to complement the bridal party's look. The company also offers free swatches to help brides choose the perfect color and fabric, ensuring a cohesive and stylish wedding party. Birdy Grey's target market includes budget-conscious brides who prioritize both style and affordability for their wedding day. The company differentiates itself by providing high-quality, ready-to-ship dresses and a seamless online shopping experience.

Keywords: bridesmaid dresses, affordable, stylish, quick shipping, customizable swatches, bridal market, direct-to-consumer, e-commerce, wedding accessories, budget-conscious brides.