Bulletproof is a health and wellness company that specializes in providing premium keto-friendly products designed to enhance mental and physical performance. The company offers a wide range of products including coffee, MCT oil, collagen protein, and various supplements aimed at improving mood, memory, immunity, and overall well-being. Bulletproof primarily serves health-conscious consumers who are interested in optimizing their diet and lifestyle for better performance and longevity. Operating in the health and wellness market, Bulletproof employs a direct-to-consumer business model, selling its products through its online store and subscription services. The company generates revenue through the sale of individual products, bundled kits, and subscription plans that offer discounts and free shipping for regular customers.

Keywords: keto-friendly, coffee, MCT oil, collagen protein, supplements, mental performance, physical performance, health-conscious, direct-to-consumer, subscription services.