Button, a dynamic player in the mobile commerce and marketing technology sector, focuses on optimizing mobile traffic to drive revenue growth and enhance customer experiences. The company serves a diverse range of clients, including some of the world's largest brands, by leveraging advanced technologies such as identity solutions, deep linking, and machine learning. These technologies help brands improve their mobile marketing and advertising performance.

Operating primarily in the mobile commerce market, Button's business model revolves around providing a suite of tools and services that enable brands to better understand and engage with their mobile shoppers. The company offers a Software Development Kit (SDK) and an API, which developers can integrate into their mobile apps to gain insights, improve visibility, and accurately attribute shopper actions. This helps brands optimize their conversion rates and overall revenue.

Button makes money through a combination of subscription fees for its software services and performance-based revenue models. By helping brands increase their mobile commerce efficiency, Button ensures that its clients see tangible improvements in their revenue, which in turn drives the company's own financial success.

The company's approach is highly customer-centric, focusing on delivering a seamless and delightful shopping experience for end-users. This is achieved through rigorous testing and optimization of their models to ensure maximum performance and conversion rates. Button's team of App Economy enthusiasts prides itself on quick and effective implementation, making them ideal partners for brands looking to enhance their mobile commerce strategies.

In summary, Button is a key enabler for brands aiming to boost their mobile commerce performance through innovative technology and a customer-first approach.

Keywords: mobile commerce, marketing technology, identity solutions, deep linking, machine learning, SDK, API, conversion optimization, revenue growth, customer experience.