Cell-Ed is a pioneering company that provides an engaging and accessible learning and coaching platform specifically designed for low-literate and low-resourced populations. Operating in the education technology market, Cell-Ed serves a diverse range of clients including governments, healthcare providers, libraries, and employers. The company’s business model revolves around offering a suite of products and services that handle technical, outreach, and administrative complexities, allowing clients to focus on program implementation. Cell-Ed generates revenue through subscription-based services, professional services, and managed services. Since its inception, Cell-Ed has reached over a million people in 54 countries and certified nearly 200,000 learners, aiming to transform lives by improving work, life, and health outcomes.

Keywords: micro-learning, coaching, low-literate, low-resourced, education technology, government, healthcare, libraries, employers, subscription services.