Chopra operates in the wellness and personal development market, providing expert-led certification programs in meditation and Ayurveda. The company serves individuals seeking personal growth, wellness professionals, and those interested in holistic health practices. Chopra's business model includes offering online and in-person courses, workshops, and retreats. Revenue is generated through course fees, retreat packages, and the sale of related wellness products. The company also hosts cultural expeditions and self-discovery workshops to enhance the learning experience. Chopra's programs are recognized globally for their quality and have been a seal of approval for over 20 years.

Keywords: wellness, meditation, Ayurveda, certification, personal growth, holistic health, workshops, retreats, cultural expeditions, online courses.