CleverTap is a customer engagement platform that provides businesses with the tools to analyze and segment customer data, optimize strategies, and personalize customer experiences. The company operates in various markets, including e-commerce, subscriptions, financial services, and gaming. Its primary function is to help businesses build a loyal customer base and maximize customer lifetime value.

CleverTap's platform ingests and analyzes customer data, allowing businesses to segment their customers based on various factors. This data-driven approach enables businesses to experiment with different strategies in real-time and optimize their operations based on the results. The platform also allows businesses to personalize customer experiences, providing a more tailored and engaging service.

In addition to its data analytics capabilities, CleverTap also offers campaign orchestration tools. These tools help businesses build omnichannel customer experiences, ensuring a consistent and engaging customer journey across all touchpoints. The platform's AI capabilities provide businesses with insightful, empathetic, and prescriptive intelligence, empowering them to make smarter, faster decisions.

CleverTap's business model is based on a subscription service. Businesses pay a fee to access the platform and its various features. The company's revenue is generated from these subscription fees.

CleverTap serves a wide range of clients, from e-commerce businesses looking to fuel purchases and maximize order value, to gaming companies aiming to maximize player lifetime value. The platform is also used by financial services companies, who trust CleverTap to provide a secure platform for their operations.

Keywords: Customer Engagement, Data Analytics, Personalization, Campaign Orchestration, AI Intelligence, E-commerce, Subscriptions, Financial Services, Gaming, Subscription-Based Revenue.