CogBooks operates in the educational technology sector, specializing in adaptive learning solutions. The company serves educational institutions, including universities and colleges, by providing advanced adaptive courseware that integrates seamlessly with existing systems like Blackboard, Canvas, and D2L. CogBooks' business model revolves around offering customizable and ready-made courseware titles, which can be tailored to fit individual teaching approaches or developed from scratch in collaboration with educators. The company generates revenue through the sale of its courseware and platform subscriptions. By leveraging its adaptive learning technology, CogBooks aims to improve student outcomes, reduce dropout rates, and minimize the administrative burden on educators, allowing them to focus more on teaching. The company's innovative approach has garnered support from notable entities such as the Bill and Melinda Gates Foundation, which has funded projects in partnership with Arizona State University to showcase the potential of adaptive learning.

Keywords: adaptive learning, educational technology, courseware, student success, dropout reduction, customizable, integration, higher education, platform subscription, innovation.