Constant Contact is a company that specializes in providing digital marketing solutions for small businesses, nonprofits, and other organizations. The company operates in the digital marketing industry, offering tools and services that help clients create effective marketing campaigns. These services include email marketing, social media marketing, and other online marketing strategies.

The primary clients of Constant Contact are small businesses, nonprofits, and professional service providers. These clients often lack the resources or expertise to manage complex marketing campaigns on their own. Constant Contact provides them with user-friendly tools and resources to help them reach their target audience, increase engagement, and ultimately drive sales or donations.

Constant Contact's business model is subscription-based. Clients pay a monthly or annual fee to access the company's suite of marketing tools. This model provides a steady stream of revenue for the company and allows clients to budget their marketing expenses more predictably. Additionally, Constant Contact offers various pricing tiers, which cater to different business sizes and needs, ensuring that even the smallest businesses can afford their services.

The company makes money primarily through these subscription fees. They also offer additional services, such as professional marketing consultations and custom design services, which can generate extra revenue. By providing a comprehensive range of marketing solutions, Constant Contact helps its clients grow their businesses while securing a stable income stream for itself.

In summary, Constant Contact is a digital marketing company that helps small businesses and nonprofits create and manage effective marketing campaigns. They operate on a subscription-based model, offering a variety of tools and services to meet the diverse needs of their clients.

Keywords: digital marketing, email marketing, social media, small businesses, nonprofits, subscription-based, marketing tools, client engagement, online marketing, marketing campaigns.