Contentstack is a digital experience platform (DXP) that provides businesses with the tools to create personalized digital experiences for their customers. The platform is designed to be user-friendly, allowing new users to get up to speed in less than 30 minutes. It operates in the digital marketing and customer experience industry, serving a wide range of clients from various sectors, including major airlines like Icelandair and door manufacturer Pella.

The company's business model revolves around its Composable DXP powered by a headless content management system (CMS). A headless CMS is a back-end only content management system built as a content repository that makes content accessible via a RESTful API for display on any device. This allows businesses to increase their publishing and developer velocity by up to 90% and 80% respectively, enhancing their ability to deliver personalized and omnichannel content to their customers.

Contentstack also offers a built-in Marketplace, App SDK, and Developer Hub, which clients can use to customize the platform to their specific needs. This flexibility and adaptability are key selling points for the company, enabling it to cater to a wide range of business requirements.

The company generates revenue through a subscription-based model, where clients pay a recurring fee to access the platform and its features. The platform's effectiveness in reducing costs and boosting business value is highlighted in the company's report on the total economic impact of the Contentstack platform.

Keywords: Digital Experience Platform, Personalized Digital Experiences, User-Friendly, Composable DXP, Headless CMS, Publishing Velocity, Developer Velocity, Built-in Marketplace, App SDK, Developer Hub.