CSC Grameen eStore is an innovative e-commerce enterprise that focuses on delivering high-quality products to rural areas across India. With over 4 lakh CSC Grameen eStores, the company has significantly disrupted traditional distribution networks, reaching markets that were previously underserved. The business operates through a network of Village Level Entrepreneurs (VLEs), who are trained and supported by CSC Grameen eStore to set up and manage local eStores in their villages. This model not only provides essential goods to rural communities but also creates entrepreneurial opportunities for individuals in these areas. The company serves a diverse range of customers, from individual consumers to small businesses, offering a wide variety of products from chocolates to computers. CSC Grameen eStore generates revenue through product sales facilitated by its extensive network of VLEs, who earn commissions on the goods they sell. The company operates in the e-commerce market, specifically targeting rural and semi-urban regions of India, and leverages technology to ensure accessibility and ease of use for its customers.

Keywords: e-commerce, rural India, Village Level Entrepreneurs, distribution network, product sales, technology, accessibility, entrepreneurial opportunities, diverse products, underserved markets.