Del Taco

Del Taco

Operates and franchises fast food restaurants serving Mexican and American food. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
€523m (Public information from Dec 2021)
Lake Forest Illinois (HQ)
  • Edit
DateInvestorsAmountRound
-

N/A

-

$260m

Debt

$500m

Valuation: $500m

Acquisition
*

$575m

Valuation: $575m

Acquisition
Total Funding-

Recent News about Del Taco

Edit
More about Del Tacoinfo icon
Edit

Del Taco LLC, accessible via deltaco.com, operates in the quick-service restaurant (QSR) industry, specializing in Mexican-inspired cuisine. The company serves a diverse clientele, including individuals and families seeking affordable, fast, and flavorful meals. Del Taco's market primarily encompasses the United States, where it competes with other fast-food chains offering similar cuisine.

Del Taco's business model revolves around both in-store and online sales. Customers can place orders through their website for delivery or pick-up, enhancing convenience and catering to the growing demand for online food services. The company also offers a loyalty program, "Del Yeah! Rewards," which incentivizes repeat business by awarding points for purchases. These points can be redeemed for various food items, ranging from snacks to full meals, thus encouraging customer retention and frequent visits.

Revenue generation for Del Taco comes from direct food sales, both in physical locations and online. The loyalty program not only drives sales but also provides valuable customer data, which can be used for targeted marketing and promotions. Additionally, Del Taco offers franchising opportunities, expanding its footprint and generating franchise fees and royalties.

In summary, Del Taco LLC is a prominent player in the QSR market, leveraging a robust online presence and a customer loyalty program to drive sales and growth. The company's focus on convenience, affordability, and customer engagement positions it well in the competitive landscape of fast-food chains.

Keywords: Quick-Service Restaurant, Mexican Cuisine, Online Orders, Loyalty Program, Customer Retention, Franchising, Affordable Meals, Fast Food, Delivery, Convenience.

Tech stack

Group
Tech stackLearn more about the technologies and tools that this company uses.