Duhqa is a Kenyan startup that operates a B2B (business-to-business) platform designed to streamline the retail distribution of consumer goods, including FMCG (fast-moving consumer goods), cold chain products, and pharmaceuticals. Founded in January 2021 by Victor Maina, an experienced logistician, Duhqa aims to address the fragmented nature of both informal and formal retail markets in Africa. This fragmentation often leads to complicated, slow, and expensive delivery and sourcing processes.

Duhqa's platform offers a user-friendly app that allows retailers to view products and their prices, place orders, make payments, track deliveries, and reconcile accounts—all in one place. The platform ensures that products are delivered within six hours of order placement, significantly improving the efficiency of supply chains for retailers. Additionally, Duhqa provides short-term loans to retailers, enabling them to purchase goods for their shops with loan approvals taking as little as five seconds.

The company primarily serves retailers and manufacturers, facilitating easy access to thousands of products from different manufacturers. By leveraging technology and innovative logistics solutions, Duhqa makes it easier for these businesses to buy and sell products, thus reducing the complexity and cost associated with traditional supply chains.

Duhqa's business model revolves around earning revenue through transaction fees, loan interest, and possibly subscription fees for premium services. The company has already secured a $2 million seed round to scale its services within Kenya and East Africa, indicating strong investor confidence in its business model and growth potential.

In summary, Duhqa is revolutionizing retail distribution in Africa by providing a seamless, efficient, and cost-effective platform for retailers and manufacturers.

Keywords: B2B platform, retail distribution, FMCG, cold chain, pharmaceuticals, logistics, short-term loans, supply chain, Kenya, East Africa.