ECAL is a pioneering company in the field of calendar marketing, providing a platform that delivers important, personalized, and timely events directly into users' calendars. The company serves a diverse range of clients, including sports organizations, financial institutions, and entertainment companies, who seek to engage their audiences more effectively. Operating in the digital marketing and event management market, ECAL leverages a RESTful API to integrate its services seamlessly with other platforms, ensuring high-quality data and user engagement. The business model is subscription-based, with clients paying for access to the platform's features and analytics, which include subscriber and engagement insights, event impressions, and click-through rates. ECAL generates revenue through these subscriptions and potentially through integrated sponsor or marketing messages within calendar events. The company is led by Australian marketing entrepreneur Patrick Barrett and is known for its strategic marketing, design, and tech innovation, setting the global standard for calendar communications and marketing.

Keywords: calendar marketing, personalized events, RESTful API, user engagement, digital marketing, event management, subscription-based, analytics, strategic marketing, tech innovation.