Floranow operates as an online marketplace that connects global flower growers with clients across the Middle East. The company serves a diverse range of clients including florists, hotels, and event planners, providing them with a wide assortment of fresh flowers directly from growers. Floranow operates in the floral industry, focusing on the Middle Eastern market. The business model is based on creating efficiencies in the supply chain, which allows them to offer competitive prices and ensure timely delivery. Revenue is generated through transaction fees and service charges for the platform's usage. The company emphasizes transparency and reliability, offering full visibility of orders through an online dashboard. This approach not only enhances customer trust but also streamlines the purchasing process for clients.

Keywords: online marketplace, flower growers, Middle East, florists, hotels, event planners, supply chain, competitive prices, timely delivery, transparency.