FRIDAY is a digital insurance startup based in Germany, offering a range of flexible insurance products with a focus on simplicity and customer convenience. The company operates in the insurance market, serving customers who prefer online, paperless transactions and are looking for flexible, fair-priced insurance options.

FRIDAY's business model is centered around digital processes, from policy purchase to claims reporting. It offers a unique pay-per-kilometer tariff, allowing customers to pay for their car insurance based on the actual distance they drive. This model is particularly attractive to low-mileage drivers who can potentially save on their insurance costs.

The company also offers a traditional insurance plan, FRIDAY Original, and a premium protection plan with additional benefits, known as Zen Mode. FRIDAY's insurance products cover various areas including private, professional, and traffic-related risks.

FRIDAY's digital platform allows customers to manage their policies online, make changes to personal information, and add additional services with a single click. The company prides itself on its customer service, with its digital claims process receiving a 4.5 out of 5-star rating from customers.

FRIDAY generates revenue through the premiums paid by its customers for their insurance policies. The company has been recognized for its value for money, with Auto Zeitung magazine naming FRIDAY's car insurance as the price-performance winner in the "Economical" category.

Keywords: Digital Insurance, Flexible Tariffs, Pay-Per-Kilometer, Online Claims Reporting, Paperless Transactions, Customer Convenience, Car Insurance, Premium Protection, Value for Money, Online Policy Management.