Noble operates in the mobile ordering sector, providing a platform that allows customers to order drinks from their seats at various venues and receive notifications when their orders are ready for pick-up. This service is particularly beneficial for venue owners and event organizers, as it enhances customer experience by reducing wait times and increasing convenience. Noble primarily serves clients in the entertainment and hospitality industries, including concert venues, distilleries, and outdoor event spaces. The business model revolves around a B2B (business-to-business) approach, where venue owners subscribe to Noble's platform to offer this service to their patrons. Revenue is generated through subscription fees and potentially transaction fees for each order processed through the platform. Noble's market includes event organizers looking to improve customer satisfaction and streamline operations.

Keywords: mobile ordering, drinks, venues, notifications, customer experience, entertainment, hospitality, B2B, subscription, transaction fees.