Gladful is a nutrition-focused company dedicated to addressing protein deficiency in children through high-protein, fiber-rich, and 100% vegetarian snacks. The company operates in the health and wellness market, specifically targeting parents who are concerned about their children's nutritional needs. Gladful's core product line includes sprouted lentils and millet-based instant mixes, such as Chilla and Dosa mixes, which are designed to be both nutritious and convenient for busy families.

The business model is direct-to-consumer, primarily through their online platform, gladful.in, where customers can purchase products directly. Revenue is generated through the sale of these nutritional products, often promoted with discounts and special offers to attract and retain customers. The company also engages with its community through social media and a dedicated 'Gladmoms' community, which shares protein-rich recipes and nutritional tips.

Gladful's commitment to quality is evident through their NABL lab-tested products, ensuring that each snack meets high standards of nutrition and safety. By focusing on the specific needs of children, especially during critical growth phases like puberty, Gladful aims to make a significant impact on their mental and physical development.

Keywords: high-protein snacks, fiber-rich, vegetarian, children's nutrition, sprouted lentils, millet-based mixes, direct-to-consumer, NABL lab-tested, health and wellness, Gladmoms community.