GrayKea is a social enterprise dedicated to alleviating financial stress among college students through sustainable alumni donations. The company operates in the education and social impact market, focusing on low-income college students who face challenges such as homelessness, food insecurity, and financial poverty. GrayKea's primary clients are alumni who wish to give back to their alma mater by supporting current students in need.

The business model is built on a "pay it forward" approach. Alumni donors contribute funds that are directly allocated to verified students who require financial assistance. These students are assessed through official documents and interviews, ensuring that the aid reaches those who need it the most. The students' needs are ranked based on a fair and standardized criterion, providing a transparent and equitable distribution of resources.

GrayKea makes money by facilitating these donations and possibly taking a small administrative fee to cover operational costs. The platform provides detailed student profiles, allowing donors to see exactly who they are helping and choose the right match. Donors receive updates and receipts confirming the successful transfer of funds, ensuring transparency and trust in the process.

The impact of donations is clearly communicated to the donors, who can see the tangible benefits of their contributions. This transparency and the emotional connection to helping students at their alma mater encourage continued and increased giving. Additionally, students who receive aid sign a soft agreement to give back to future students once they are financially able, perpetuating a cycle of support and community building.

GrayKea's mission is to ensure that no student has to endure hunger or homelessness while pursuing their education. By connecting alumni with students in need, the company not only provides immediate financial relief but also fosters a culture of giving and support within the academic community.

Keywords: financial stress, college students, alumni donations, social enterprise, food insecurity, homelessness, education market, pay it forward, student profiles, transparency.