Guildfi is a financial services startup that provides a platform for investors to access private equity and venture capital investments. They offer a range of services including portfolio management, due diligence, and financial analysis. The company is different from other businesses in the industry as it provides a more comprehensive suite of services and a streamlined process for investors to access private equity and venture capital investments. Guildfi makes a profit by charging fees for their services and by taking a percentage of the investments they facilitate. They are committed to providing a secure and transparent platform for investors to access private equity and venture capital investments.