Happiest Baby, Inc. is a consumer-focused startup operating in the baby care market. The company's primary product is the SNOO Smart Sleeper, a responsive baby bassinet designed to soothe and calm babies, promoting longer sleep durations. The product is based on over two decades of research by Dr. Harvey Karp, a renowned pediatrician and author.

The SNOO Smart Sleeper is equipped with a fully integrated mobile app that provides daily sleep reports and expert advice. The product is designed to mimic the sounds and movements of the womb, which helps to calm crying babies and increase their sleep. The company claims that SNOO can add 1-2+ hours of sleep per night for babies, and often calms fussing in under a minute.

Happiest Baby's business model is based on direct-to-consumer sales through their website. They offer discounts on their products, with the option for customers to commit at their own pace with a low daily rate and a minimum commitment of one month. The company also emphasizes its eco-friendly approach, with each SNOO unit being fully sanitized and renewed through a five-step process.

The company serves parents and caregivers looking for effective solutions to improve their babies' sleep patterns. By offering a product that is both practical and backed by scientific research, Happiest Baby has positioned itself as a trusted brand in the baby care market.

Keywords: Baby Care, Sleep Solutions, Direct-to-Consumer, E-commerce, Pediatric Research, Mobile App Integration, Sleep Training, Eco-Friendly, Sanitized Products, Consumer Trust.