Helpling, formerly known as Hassle, operates in the domestic cleaning services market, providing insured house cleaning services across major cities such as London, Birmingham, Bristol, Manchester, Leeds, Liverpool, and Cardiff, among others. The platform allows customers to book professional cleaners easily and transparently, with pricing starting from just per hour. Helpling serves a diverse clientele, including busy professionals, families, and individuals seeking reliable and high-quality cleaning services. The business model is based on a marketplace approach, where customers can compare cleaner profiles and prices, select their preferred cleaner, and book services online. Revenue is generated through service fees charged to both cleaners and customers. Helpling emphasizes customer satisfaction by offering features like the ability to change cleaners at any time and dedicated customer support. The company operates in multiple countries, including the United Arab Emirates, Australia, Germany, France, the Netherlands, Italy, Singapore, the United Kingdom, Ireland, and Switzerland.

Keywords: domestic cleaning, insured services, transparent pricing, customer service, marketplace model, professional cleaners, major cities, online booking, flexible scheduling, international presence.