H.V.M.N. operates in the health and wellness market, focusing on products that enhance human performance, metabolism, and longevity. The company serves health-conscious consumers, athletes, and individuals following ketogenic diets. Its product portfolio includes the world's first ketone ester, MCT oil powder, keto collagen, and various nootropic supplements aimed at supporting brain and body function. H.V.M.N. generates revenue through direct-to-consumer sales on its website, offering both one-time purchases and subscription models that provide a discount for recurring orders. The business model is built on the premise of optimizing human health and performance through scientifically-backed nutritional products.

Keywords: ketone ester, MCT oil powder, keto support, brain optimization, metabolism, longevity, nootropics, direct-to-consumer, subscription model, health supplements.