WattIQ operates in the Internet of Things (IoT) sector, providing an enterprise-grade solution that connects and monitors thousands of previously unconnected electrical assets. The company's core product is a smart plug that enables businesses to track the utilization, condition, and location of their devices. This solution is particularly valuable for industries with extensive asset bases, such as manufacturing, pharmaceuticals, and facilities management. WattIQ's business model revolves around selling these smart plugs and offering a subscription-based service for the accompanying software platform, which provides detailed analytics and insights. The company generates revenue through hardware sales and recurring subscription fees for its software services. By optimizing asset performance and reducing energy waste, WattIQ helps enterprises achieve significant CapEX and OpEX savings, contributing to a more sustainable and efficient operation.

Keywords: IoT, smart plug, asset monitoring, energy efficiency, CapEX savings, OpEX savings, manufacturing, pharmaceuticals, facilities management, sustainability.