Infofed is a pioneering Thai eSports startup focused on enhancing community engagement and striving for excellence in Southeast Asia. The company operates both online through its platform eArena.com and offline via the Thailand E Sports Arena. Infofed leverages a variety of technologies to build a stronger eSports community and has three years of experience providing eSports services and entertainment to top brands locally and internationally. The company aims to promote and motivate university students to go competitive through its UEC brand, helping them realize their potential as professional athletes and possibly pursue careers in the eSports industry. eArena generates and manages interactive content created by tournament participants, which is then used for user data compilation and audience engagement. This data is stored for further research and the platform is designed to be user-friendly and ready for localization in other countries. Infofed serves clients from various industries including tech companies, game publishers, telecom companies, universities, and government agencies.

Keywords: eSports, community engagement, Southeast Asia, eArena, Thailand E Sports Arena, UEC, interactive content, user data, localization, professional athletes.