Insikt, operating under the brand name Aura, is a financial technology company that provides affordable, credit-building loans to working families in the United States. The company serves individuals who may not have access to traditional banking services or who need to improve their credit scores. Aura operates in the consumer finance market, focusing on underserved communities. The business model involves offering small personal loans that help borrowers build credit history through timely repayments. Aura makes money by charging interest on these loans and potentially through partnerships with other financial institutions. The company emphasizes quick loan disbursement, often within one business day, and requires borrowers to meet specific creditworthiness criteria.

Keywords: fintech, credit-building, personal loans, underserved communities, consumer finance, quick disbursement, creditworthiness, working families, financial inclusion, interest income.