iQ Media operates in the media intelligence sector, providing a real-time platform that enables businesses to analyze the performance of their earned and paid media. The company serves iconic brands, helping them make informed media decisions and attribute TV investments to business outcomes. iQ Media's platform integrates with Nielsen and SQAD to correlate media mentions with business impact, offering detailed insights into local and national media impact across all 210 Designated Market Areas (DMAs) by city, market, station, or TV show. The platform goes beyond traditional demographics, allowing brands to determine if they are reaching the right audience segments and understand real-time sentiment analysis of brand mentions. iQ Media's business model revolves around subscription-based access to its platform, generating revenue through recurring fees from its clients. The company operates in the media and advertising market, focusing on providing actionable insights that optimize media strategies and measure the impact of sponsorships and TV exposure.

Keywords: media intelligence, TV attribution, audience analysis, sentiment analysis, media performance, earned media, paid media, Nielsen integration, SQAD integration, sponsorship measurement.