iSpot.tv is a pioneering company in the field of TV Attribution, which means they help businesses understand how their TV advertising efforts translate into real-world outcomes. This includes measuring the effectiveness of TV ads in driving online and offline actions, such as store visits and sales. By leveraging a vast catalog of TV ads, airings data, and insights from 12 million opted-in Smart TVs, iSpot provides real-time impression and attention measurement.

The company serves a diverse range of clients, primarily disruptive brands that are looking to gain a competitive edge through advanced TV ad analytics. These clients span various industries, from food and dining to retail and beyond. iSpot operates in the advertising and media analytics market, a sector that is increasingly important as businesses seek to maximize the return on their advertising investments.

iSpot's business model revolves around providing a subscription-based platform that integrates seamlessly with a client's existing marketing tools. This platform allows clients to measure, optimize, and plan their TV advertising campaigns based on business outcomes. The company makes money through these subscriptions, which offer access to their advanced analytics and data integration capabilities.

In addition to their core services, iSpot is highly active in the industry, participating in and hosting events focused on innovation and disruption in TV advertising. They also maintain a blog that offers insights into the latest trends and developments in the industry, further establishing their thought leadership.

In summary, iSpot.tv is a leader in TV ad measurement and attribution, offering real-time analytics and integration with existing marketing tools to help brands optimize their TV advertising efforts.

Keywords: TV Attribution, Ad Measurement, Real-time Analytics, Smart TVs, Marketing Integration, Business Outcomes, Competitive Intelligence, Disruptive Brands, Media Analytics, Subscription Platform.