Jai Kisan is a pioneering rural-focused Neo Bank that aims to revolutionize financial services for rural businesses and individuals through its application, Bharat Khata. The company provides a comprehensive suite of financial solutions, including India's first fully digital Buy Now, Pay Later (BNPL) service tailored for rural markets. This service allows businesses to extend formal credit to their customers, enabling them to purchase high-quality products with ease. Jai Kisan also offers supply chain financing, a flexible and collateral-free credit solution designed to help businesses manage their credit cycles efficiently. The company's platform ensures quick onboarding and low turnaround times, leveraging technology to provide seamless financial services.

Jai Kisan serves a diverse range of clients, from small retail outlets to large corporations, and works with various value chain businesses, including middlemen, dealers, and aggregators. The company operates primarily in the rural financial services market, addressing the unique needs of this underserved segment. Jai Kisan's business model focuses on providing tailored financial products that facilitate growth and financial inclusion for rural enterprises. The company generates revenue through interest on credit products and fees for its financial services.

Keywords: Neo Bank, rural finance, digital BNPL, supply chain financing, Bharat Khata, formal credit, rural businesses, financial inclusion, tech-enabled, collateral-free.