JSW Paints, a subsidiary of the JSW Group, operates in the Indian paint industry, offering a diverse range of water-based paints for walls, wood, and metal surfaces. The company serves both residential and commercial clients, providing innovative solutions that prioritize quality, sustainability, and customer satisfaction. JSW Paints differentiates itself through its extensive palette of 1808 shades and advanced visualisation tools that allow customers to preview their chosen colours on their walls before making a purchase. The business model revolves around direct sales to consumers and partnerships with dealers and retailers across India. Revenue is generated through the sale of paint products and related services. The company is committed to sustainable practices, ensuring that its products are environmentally friendly and safe for use.

Keywords: water-based paints, residential, commercial, sustainability, visualisation tools, 1808 shades, quality, innovation, customer satisfaction, India.