Lal10 operates as a B2B marketplace focused on sustainable manufacturing and the promotion of Indian crafts. The company serves rural small and medium-sized businesses (SMBs) by providing them with a platform to sell their handmade, eco-friendly products globally. Lal10's market includes wholesalers and retailers looking for unique, sustainable products that adhere to traditional Indian craft techniques. The business model revolves around connecting these rural artisans with a broader market, ensuring transparency and traceability in the supply chain. Lal10 makes money through transaction fees and possibly subscription models for premium services. The company emphasizes minimal fabric wastage and customer-centric manufacturing processes, ensuring that both the materials and the production methods are environmentally friendly. With a recent funding round of $5.5 million, Lal10 aims to further expand its reach and impact in the global market.

Keywords: B2B marketplace, sustainable manufacturing, Indian crafts, rural SMBs, eco-friendly, handmade products, global sales, traceability, minimal wastage, traditional techniques.