Leumi Card, now known as Max, operates in the financial services sector, providing a wide range of credit card solutions tailored to meet the diverse needs of its clients. The company serves individual consumers, small businesses, and corporate clients, offering products that include credit cards, gift cards, and loyalty programs. Max operates primarily in the Israeli market, leveraging its strong brand presence and extensive network to attract and retain customers.

The business model of Max revolves around issuing credit cards and generating revenue through various streams such as interest on outstanding balances, annual fees, transaction fees, and interchange fees from merchants. Additionally, the company offers value-added services like cashback rewards, exclusive discounts, and travel benefits, which enhance customer loyalty and drive card usage.

Max differentiates itself by providing innovative financial products such as the DreamCard VIP, which offers premium benefits, and the MaxBack program, which provides cashback on purchases. The company also focuses on digital solutions, allowing customers to manage their accounts and access services through a user-friendly mobile app and website.

Max's commitment to customer satisfaction is evident in its continuous efforts to introduce new features and services that cater to the evolving needs of its clients. By combining traditional financial services with modern technology, Max aims to provide a seamless and rewarding experience for its customers.

Keywords: credit cards, cashback, rewards, loyalty programs, financial services, digital solutions, DreamCard VIP, MaxBack, gift cards, Israeli market.