Moon Juice operates in the wellness and health market, offering a range of organic products designed to enhance physical and mental well-being. The company specializes in adaptogens—natural substances that help the body adapt to stress—and other nutrient-rich ingredients. Moon Juice serves health-conscious consumers looking for preventative health solutions and those seeking to improve their daily energy, mood, and focus. The product lineup includes super supplements, protein powders, and a variety of juices and tonics, all made with organic or wildcrafted ingredients. The business model is direct-to-consumer, primarily through its e-commerce platform, where customers can purchase individual products or curated stacks designed to work synergistically. Revenue is generated through online sales, with a focus on repeat customers who integrate these wellness products into their daily routines. The company also emphasizes good manufacturing practices and transparency about ingredient sourcing.

Keywords: adaptogens, organic, wellness, stress management, e-commerce, super supplements, protein powders, juices, tonics, preventative health.