Myprotein.fi is a leading e-commerce platform specializing in sports nutrition and fitness apparel. The company serves athletes, fitness enthusiasts, and health-conscious individuals by offering a wide range of high-quality supplements, including protein powders, vitamins, and performance enhancers. Operating in the health and wellness market, Myprotein.fi leverages a direct-to-consumer business model, selling its products primarily through its online store. Revenue is generated through the sale of these products, often enhanced by promotional discounts and loyalty programs. The company has achieved significant milestones, including ISO 9001 certification and recognition at the Growing Business Awards.

Keywords: sports nutrition, fitness apparel, supplements, protein powders, vitamins, performance enhancers, e-commerce, direct-to-consumer, health and wellness, promotional discounts.