Nav.it is a financial wellness platform designed to help individuals manage their money more effectively by integrating financial data with mindfulness practices. The company targets individuals who experience financial stress and are looking for ways to improve their financial habits and overall well-being. Operating in the personal finance market, Nav.it combines behavioral science with financial management tools to offer a unique approach to money management. The business model is likely subscription-based, providing users with access to a suite of tools and resources aimed at promoting better financial habits. Nav.it makes money through user subscriptions and potentially through partnerships with financial institutions. The platform encourages users to focus on small daily habits that can lead to significant financial improvements over time, and it emphasizes the importance of discussing financial matters with others to achieve better outcomes.

Keywords: financial wellness, mindfulness, spending data, financial habits, stress reduction, behavioral science, money management, personal finance, subscription model, financial institutions.