NewChannel is a company specializing in ad fraud detection and prevention software, designed to help businesses maximize their advertising return on investment (ROI). Operating in the digital advertising market, NewChannel serves a wide range of clients, from small businesses to large enterprises, who face challenges in effectively targeting their audience and mitigating advertising waste. The company's core product leverages advanced algorithms to identify and block fraudulent ad activities, such as bot traffic, click fraud, and impression fraud. This real-time monitoring and analysis enable businesses to optimize their ad campaigns and reduce financial losses associated with ineffective advertising. NewChannel's business model is primarily subscription-based, offering various tiers of service depending on the size and needs of the client. Revenue is generated through these subscription fees, as well as through premium features and add-ons. By providing a robust solution to a pervasive problem in the advertising industry, NewChannel helps businesses achieve better engagement with their target audience and improve their overall marketing efficiency.

Keywords: ad fraud detection, prevention software, advanced algorithms, digital advertising, ROI optimization, real-time monitoring, bot traffic, click fraud, impression fraud, subscription-based.