NYXL is a global entertainment brand that focuses on creating unique experiences at the intersection of esports, gaming culture, and style. The company owns and operates franchises in premier global esports leagues, including the NY Subliners in the Call of Duty League and NY Excelsior in the Overwatch League. NYXL serves a diverse clientele of gamers, esports enthusiasts, and fans of gaming culture, primarily targeting the next generation of gamers. Operating in the rapidly growing esports market, NYXL leverages its brand and franchises to generate revenue through sponsorships, merchandise sales, media rights, and live events. By combining elements of traditional sports, entertainment, and fashion, NYXL aims to redefine the gaming experience and establish a strong presence in the global esports ecosystem.

Keywords: esports, gaming culture, entertainment, NY Subliners, NY Excelsior, Call of Duty League, Overwatch League, sponsorships, merchandise, live events.