Parade operates in the apparel industry, specializing in sustainable and comfortable underwear and bralettes. The company targets a diverse clientele, including all genders and body types, emphasizing inclusivity and self-expression. Parade's market includes environmentally conscious consumers who value sustainability and ethical production practices. The business model revolves around direct-to-consumer sales through its online platform, offering a variety of products such as underwear, bras, bralettes, bodysuits, and lingerie. Revenue is generated through product sales, with occasional limited edition releases to maintain exclusivity and demand. Parade also engages in social responsibility initiatives, providing support for LGBTQIA youth, Black women, and other marginalized communities through partnerships with various organizations. The company pledges to use reclaimed, recycled, responsible, renewable, or regenerative materials in its products, reinforcing its commitment to sustainability.

Keywords: sustainable, comfortable, underwear, bralettes, inclusivity, self-expression, LGBTQIA, ethical, direct-to-consumer, limited edition.