Puntored operates as a financial services platform that empowers independent retailers to provide banking and payment solutions through a network of correspondent points. The company serves small to medium-sized businesses, particularly those in underserved or rural areas, by enabling them to offer services such as bill payments, money transfers, and mobile top-ups. Puntored operates primarily in the Colombian market, leveraging a business model that integrates technology and financial services to create additional revenue streams for its retail partners. The company generates income through transaction fees and service charges, making financial services more accessible while supporting local commerce.

Keywords: financial services, independent retailers, banking solutions, payment solutions, correspondent networks, Colombia, bill payments, money transfers, mobile top-ups, transaction fees.