REFASH is a pioneering company in the secondhand fashion market, aiming to inspire consumers to prioritize sustainable shopping. Founded in 2016 by Aloysius Sng, the company was born out of a realization of the value in unworn clothes that often end up discarded. REFASH operates both online and through offline stores, providing a platform for buying and selling high-quality secondhand clothing from popular brands such as Zara, Love Bonito, and H&M at significantly reduced prices, often up to 70% off retail. The company serves a diverse clientele ranging from budget-conscious shoppers to eco-conscious consumers who are committed to sustainability.

REFASH's business model revolves around acquiring gently used clothing, curating them, and then reselling them at a fraction of their original cost. This not only provides value to customers but also promotes a circular economy by extending the lifecycle of fashion items. The company generates revenue through direct sales on its e-commerce platform and physical stores, as well as through partnerships with influencers and celebrities who sell their pre-owned clothing on the platform.

By focusing on sustainability and affordability, REFASH has successfully found new homes for over 3 million fast fashion pieces in just seven years. The company continues to grow its market presence by emphasizing the importance of thrifting and sustainable fashion choices.

Keywords: secondhand fashion, sustainable shopping, curated clothing, budget-friendly, eco-conscious, circular economy, e-commerce, offline stores, influencer partnerships, fast fashion.