Reliance General Insurance operates in the general insurance sector, providing a wide range of insurance products including health, motor, travel, and home insurance. The company serves individual clients, families, and businesses across India. Its business model revolves around offering customizable insurance plans that cater to the specific needs of its clients, ensuring flexibility and comprehensive coverage. The company generates revenue through the sale of insurance policies and premium renewals. Reliance General Insurance leverages digital technology with its Reliance Self-i mobile app, which simplifies policy management, claims initiation, and renewals, enhancing customer convenience and engagement. The app also provides timely reminders and locates nearby network hospitals, garages, and branches, ensuring clients have easy access to services. The company operates in a competitive market but distinguishes itself through excellent customer service and innovative digital solutions.

Keywords: general insurance, health insurance, motor insurance, customizable plans, digital solutions, mobile app, policy management, claims initiation, premium renewals, customer service.