Shirtinator AG operates an online platform that allows customers to design and personalize their own apparel, including T-shirts, polo shirts, and sportswear. The company serves individuals aged 18 and over who are looking for unique, custom-made clothing. Shirtinator operates in the e-commerce market, specifically within the custom apparel segment. The business model is direct-to-consumer, where customers use the website's design tool to create their own products by selecting motifs, uploading images, and adding text. Revenue is generated through the sale of these personalized items, with additional costs for shipping and image processing. The platform is designed to be user-friendly, enabling customers to easily create and order their custom designs online.

Keywords: custom apparel, online design tool, personalized T-shirts, e-commerce, direct-to-consumer, unique clothing, user-friendly platform, custom motifs, image upload, text customization.