Smallcase is a fintech company that provides a platform for retail investors to invest in curated portfolios of stocks and Exchange Traded Funds (ETFs). These portfolios, known as 'smallcases', are designed by financial experts and are based on specific themes, strategies, or objectives, making it easier for investors to diversify their investments without extensive research. The company primarily serves individual investors who are looking for a simplified and transparent way to invest in the stock market. Operating in the Indian financial market, Smallcase collaborates with leading brokerage firms to offer its services directly through their platforms. The business model is based on earning commissions from these brokerage partnerships and subscription fees for premium services. By offering a range of smallcases tailored to different risk appetites and investment goals, Smallcase aims to democratize access to sophisticated investment strategies.

Keywords: fintech, retail investors, curated portfolios, stocks, ETFs, Indian market, brokerage partnerships, investment strategies, diversification, financial experts.