Smarking, accessible at smarking.com, is a technology startup specializing in business intelligence and yield management solutions for the parking industry. The company serves a diverse range of clients, including parking owners, operators, and municipalities. Operating within the parking management market, Smarking leverages advanced data analytics to optimize parking revenue and efficiency.

The core of Smarking's offering is its Automated Yield Management (AYM) system, which uses demand forecasting to set optimal parking prices. This system dynamically adjusts prices multiple times a day based on predicted demand, ensuring that parking spaces are priced to maximize revenue while considering inventory and price constraints. This approach has been shown to increase average revenue by approximately 8%, with some clients reporting revenue growth of up to 136% year-over-year.

Smarking's business model revolves around providing software-as-a-service (SaaS) solutions. Clients subscribe to Smarking's platform, which centralizes parking data from various sources, including different types of parking systems and online channels. This centralized data allows clients to maintain data integrity even during equipment failures or system updates, ensuring continuous operational efficiency.

Revenue is generated through subscription fees for the use of Smarking's software and additional services such as consultations and ongoing support. The company prides itself on a hands-on approach, treating each client's portfolio as their own to uncover opportunities and drive continuous improvement.

In summary, Smarking is a data-driven, SaaS-based company that helps parking operators optimize their revenue through dynamic pricing and comprehensive data management.

Keywords: parking, business intelligence, yield management, dynamic pricing, SaaS, demand forecasting, revenue optimization, data analytics, parking operators, municipalities.