Softinn Solutions Sdn Bhd is a hotel technology company specializing in providing a next-generation hotel management system tailored for boutique hotels, villas, and hotel chains in the Asia Pacific region. The company offers a direct booking engine that allows hoteliers to manage room inventory, calendar updates, and guest check-ins seamlessly. Softinn serves over 1,000 hoteliers and hotel owners in Malaysia, Indonesia, and Vietnam, focusing on making hotelier work easier and more efficient. The business operates on a subscription-based model, offering free trials to attract new clients and then charging a fee for continued use of their platform. This model ensures a steady revenue stream while providing value to its clients through enhanced booking capabilities and streamlined operations. Softinn's market includes small to medium-sized boutique hotels that seek to improve their online presence and booking efficiency without the need for extensive technical knowledge. The company has gained recognition as a Fellow of Alibaba eFounders and has been selected as one of the top 13 finalists by esteemed judges in the industry.

Keywords: hotel management, direct booking engine, boutique hotels, Asia Pacific, room inventory, calendar updates, guest check-ins, subscription model, hotel technology, Softinn.