Mobile Marketing Solutions For The Connected World | Somo Somo Logo About Work Awards Team News Careers Contact Solutions for the connected world Get in touch Watch our video About About Us Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops. Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity. The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world. What we do Clients Partners Values Lab Group What We Do Marketing for the Connected World Capabilities Description Marketing strategy App Install and Promotion Performance marketing Display, Video and Rich media Social Search Retargeting Creative development Cross platform strategy and execution Marketing tracking and data analytics CRM Loyalty Mobile training We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search). Custom Product Development Capabilities Description Strategy Insights Innovation Vision roadmapping Product Management UI/UX and design Technical architecture and platform development Native App design development Responsive web design development Cross-platform development Hackathons Connected device development Commerce and in-store retail Creative advertising / Video production We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York. Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations. Clients A selection of the brands we work with Audi De Beers BP The Economist Shop Direct The New York Times Fidelity Worldwide Investment Paddy Power Tesco Partners Development System Integrators Payments Insights Ad Tech Publishers Accreditations Our Values Create success Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future. Lead with knowledge We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward. Love innovation You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver. Be brave Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen. Lab The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation. We’d love to show you around! To apply to be considered for a lab tour, please contact our team. labtours@somoglobal.com Group The Somo Group also utilises its expertise and insight in the connected world to build compelling technical products within our Products and Platforms division. Our Work De Beers ‘For You, Forever’: Luxury In-Store Tool App design development De Beers ‘For You, Forever’: Luxury In-Store Tool The Brief De Beers approached Somo to raise the profile of the “For You, Forever” service, which allows visitors to craft their own diamond engagement ring, and to create a luxury in-store experience that reflects the elegance and expertise of the De Beers brand. The Solution Somo designed a beautiful iPad application as a sales tool for brand ambassadors in-store. The app allows clients to create their own De Beers ring – by selecting their individual diamond, choosing a style and adapting their requirements, for instance choosing the colour of gold. The strikingly crafted tool enhances the consumer experience in-store, showcasing the diamond range in an elegant and inspiring manner while driving sales. The app paid for itself in just two weeks. BP Learning Centre: Interactive Learning Mobile training BP Learning Centre: Interactive Learning The Brief BP is committed to building a more sustainable energy future and that starts with investing in their staff. To move training out of the classroom, BP developed interactive learning centres in the UK and US, which comprise museum-style exhibits and break-out areas. The company wanted to incorporate technology to enhance the interactivity of the centres. The Solution In order to make these exhibits truly interactive Somo developed a series of applications; the ‘Learning Lens’, an augmented reality mobile app and a flash application for a multi-touch interactive table. The Learning Lens allows users to navigate through the centre and engage with each exhibit, augmented reality brings static content to life, overlaying additional information and generating 3D models of oil rigs and other important structures. The multi-touch table allows numerous students to engage with different content on the same table at the same time. Here they can view 360° visualisations of upstream technologies around the world, and seek out opportunities for jobs and career progression. Army Jobs: Simplifying British Army Applications Responsive web design development Army Jobs: Simplifying British Army Applications The Brief The Army wanted to simplify the joining process for potential recruits by improving the user experience for applicants. Reducing the number of uncompleted applications, and ultimately increasing numbers of Reserve and Regular soldiers. The Solution Working with Capita and the Army, Somo designed and built the new standalone application form. Delivered in just 12 weeks, the team produced a modern and responsive online form, which works seamlessly across desktop, tablet and mobile. Working within extremely tight deadlines and technical constraints, the new application delivered an improved visual design and user experience. Succeeding in simplifying the process of joining the Army on any electronic device. AirAsia Expedia: Driving Downloads in APAC Mobile advertising AirAsia Expedia: Driving Downloads in APAC The Brief Drive downloads of the Expedia Hotels booking app and generate sales across the APAC region. The Solution A multi-lingual mobile campaign across 11 countries specifically targeted at business travellers, who make last-minute, local hotel bookings via their mobile devices. Home Depot: Training for the Connected World Mobile training Home Depot: Training for the Connected World The Brief The Home Depot tasked Somo with developing immersive, day-long mobile educational seminars and workshops for its Digital Product and Marketing teams to help them learn the fundamentals of mobile, understand mobile’s role within their business areas, and encourage creative thinking around these opportunities. The Solution Somo worked collaboratively with The Home Depot to develop a bespoke seminar program exploring how the explosion in mobile device ownership has disrupted the retail sector and created new business opportunities. Very: Smashing Multi-Screen Sales Targets Mobile advertising Very: Smashing Multi-Screen Sales Targets The Brief Somo was tasked with generating sales on mobile for Very.co.uk, while adhering to a return on investment of 7:1 The Solution Somo planned and implemented a multi-faceted mobile campaign based on two core strategies; understanding how consumers switch between devices as they move along the customer journey, and aligning mobile marketing activity with Very.co.uk’s TV activity to capitalise on second-screen behaviour. View more case studies Awards Our client work consistently wins industry awards such as Brand Republic, MOMAs, MMA SMARTIES, Effective Mobile Marketing Awards, Webbys many others. Our Team We take pride in the rich and intricate tapestry of individuals that make up Somo. Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients. Meet the team News Blog iOS 10, iPhone 7 and 7 Plus, Apple Watch Series 2: What you need to know 08 Sep Posted by Somo Another September, another keynote from Apple unveiling several new devices and features that they think you’re ‘really going to love’. This time around: a new mobile operating system that will open up a world of possibilities for brands, two new phones that will impact user behaviour and a new and much improved Apple Watch that you... Continue Reading Pokemon GO: Prepare for Mainstream AR 15 Aug Posted by Sam Harvey As Pokémon GO took the world by storm, it was immediately already clear that the latest take on the 1990s classic game will dramatically change the way brands and businesses approach mobile technology. The complexity and detail from the app is fascinating, yet not surprising as it is brought to you by the Google developers... Continue Reading View all Blog Posts Press Releases Lab Tests Conclude New Apple Watch Users Suffer Frustrating First Hour 04 Jun User experience research by Somo shows new users of flagship wearable need simpler and more meaningful interactions London, June 4 2015 – Somo, the world’s leading mobile and connected world solutions company, today announced the result of user experience tests into people’s first hour with the Apple Watch. The research team took eight people, with no... Continue Reading Somo crafts global responsive website for De Beers Diamond Jewellers 17 Nov Somo, the world’s leading mobile and connected solutions company has today announced the design and development of the De Beers Diamonds Jewellers new, fully responsive website. The multi-lingual site, which operates seamlessly across desktop, tablet and mobile throughout its global markets, is the latest product in a partnership between the two companies. To achieve the... 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